CARS DIRECT

This is my story designing CarsDirect "on-the-go" feature, an online service to buy and sell car.

THE CHALLENGE

UNDERSTANDING USER NEEDS

When visiting dealerships while shopping for a used car, it is very difficult to determine if a car on the lot is the best deal or if there are better options nearby. Research indicates that providing real-time price assessments would be a valuable feature for mobile users.

THE APPROACH

FAST & EFFICIENT

The "on-the-go" feature supposed to help user determining whether a car on the lot is a good deal or not and suggest a better deal nearby base on the car's model, make, year, and mileage. Using the CarsDirect mobile used car homepage as my starting point, I need to allows car shoppers on the lot to:

Enter a vehicle’s VIN, price and mileage quickly,
Obtain a price report (good deal/bad deal), and
View similar cars nearby

FINAL DESIGN

INTERACTIVE PROTOTYPE

Conclusion

Internet Brands, parent company of CarsDirect, given me the opportunity to help shape their newly on-the-go feature for mobile. I was able to complete this challenge in just 2 days of work. I am excited to see when this new feature goes live in late 2019. Stay tuned!